Back of promotional material for Swezey's "World's Fairest Values" promotions; label reads "Private Sale Mailer for 1964 Birthday sale"
Swezey's 71st Birthday Sale -- 1965, "Salute to Disneyland" press release, page 2
Swezey's special event page 3
Swezey's Sale 72 Anniversary Hawaiian Holoday Event page 3
Newspaper clipping with typewritten label, ad for Swezey's 71st Birthday Sale, label reads "Advertising in Suffolk edition of "Newsday" -- circulation 165,000."
Letter from Ray Van Orsdale to John Luchsinger 1963 making arrangements for Grand Prize Winners
Letter from Disney's Character Merchandising Division, Pete Smith/ W. H. G. Smith to Swezey's Vice president, John F. Luchwinger, July 7, 1965; label reads "letter received from Walt Disney productions after promotion"
Paper detailing Swezey's Walt Disney Art Contest, label reads "Art contest for local school children (Over 200 responded, everyone received a prize.)"; second label reads "Some of the entries for the art contest", though there is a missing picture
1 B&W photo, 2 color photos with typewritten labels; top B&W photo is of man in Mouseketeer hat and small child "Swezey's Vice President helping future customer to open lock on "Famous Makers" Nautilus filled with prizes totaling over $5,000, including the grand prize of a family trip to Disneyland"; bottom left "customers waiting to try their keys at the "Famous Makers" submarine treasure chest"; bottom right "customers around booth with Disney merchandise"
John F. Luchsinger Sr., Retailer, Planner, dies at age 71 Obit, The Long Island Advocate, Thursday, May 22, 1992, cover
4 color photos with typewritten labels; 2 of Swezey's billboards for "Salute to Disneyland" promotion; 2 of original Mary Poppins costumes on display at Swezey's
National Retail Merchants Association press release, April 8, 1966, page 5, "Gimbels Pittsburgh, Pa."
April 1961 private sale mailer outside
Official Report 1965 Patchogue Chamber of Commerce, cover page
2 newspaper clippings with typewritten labels; left, Swezey's 71st birthday ad, "Advertising in Suffolk edition of 'Newsday', circulation 165,000"; right, fold out article: "The Floorwalker at Swezey & Newins Patchogue", "Chit chat in local newspapers 'Suffolk County News' & 'Advance' plug Swezey's 71st birthday sale -- "Salute to Disneyland"."
Newspaper page with typewritten label, ad of Swezey's "Salute to Disneyland" sale, label reads "Full page ad in Newsday and promotion of guest Disney artist, original costumes from "Mary Poppins:, plus free balloons and Mousketeer buttons"
