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1966 Volume 2

Object Type: Folder
In Folder: Swezey's Department Store Advertising Scrapbooks

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1966 Volume 2

This Swezey's Department Store Advertising Scrapbook covers the 1966 Volume 2 72nd Anniversary Advertising Campaign. This folder contains 86 artifacts ranging from newspaper clippings to pictures of contestant winners.

Dublin Core Metadata

title: Swezey's Department Store Advertising Scrapbook, 1966, Volume 2

creator: Swezey's Department Store

subject: Long Island (N.Y.)—History; Patchogue; Stores, department; Department stores--United States; Advertising

description: This Swezey's Department Store Advertising Scrapbook covers the 1966 Volume 2 72nd Anniversary Advertising Campaign. This folder contains 86 artifacts ranging from newspaper clippings to pictures of contestant winners.

publisher:

contributor:

date: 1966

type: scrapbook

format: image/tiff

identifier:

source:

language: eng

relation: Greater Patchogue Historical Society; digital surrogate prepared by the Palmer School of Library and Information Science, Long Island University, as part of the “Digitizing Local History Sources” Project funded by the Robert David Lion Gardiner Foundation.

coverage: Patchogue

rights: Refer to the organization that has made the item available for information about copyright and restrictions on use.

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Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Swezey's 72nd Anniversary Sale Hawaiian Holiay Event (cover sheet)

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Swezey's 71st Birthday Sale -- 1965, "Salute to Disneyland" press release, page 1

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Swezey's 71st Birthday Sale, Salute to Disneyland promotional material

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

3 color photos with typewritten labels; top left "4' Disney characters march around main floor valance"; top right, "Disneyland posters & Disney characters made by Display dept for décor"; bottom, "Free helium balloons for all the youngsters carried Swezey's advertisement around town"

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

2 B&W photos with typewritten labels; left, newspaper photo, Long Island Advance, Thursday, March 25, 19 [date cut off] of "Patchogue's mayor and Swezey's vice president & President with proclamation which was presented to Disney's excutive"; right, 3 men with proclomation and Mickey Mouse hats, "Proclamation being presented to Disney executive by Patchogue's mayor & Swezey's president, with an on the scene radio interview."

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Full page ad of newspaper advertising Swezey's 70th birthday sale, April 9, 1964; label reads "1964 Birthday Sale "World's Fairest Values" Salute to the N.Y. World's Fair"

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Swezey and Newins printed paper inside back cover of scrapbook

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Swezey's special event page

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

B&W photo of Mickey Mouse, Donald Duck with children, drawing of Donald Duck

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

National Retail Merchants Association press release, April 8, 1966, page 2, "More stores are realizing that their advertising…"

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Private sales mailer sent to Swezey's 15,000 charge customers, for Swezey's 71st birthday sale, "Salute to Disneyland"

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Fold out of newspaper clipping "The Floorwalker at Swezey & Lewin's Patchogue" continued

1966

Swezey’s Department Store Advertising Scrapbook, 1966, Volume 2

Letter with typewritten note; Walt Disney Productions letterhead to Mr John F Luchsinger, May 17, 1965; label reads "Letter from Disney artist after his appearance at Swezey's"

1966